Hey, I'm Kriti
Product Designer
I love taking my ideas from scratchpad to reality. But I love it more when they make my team feel proud of what they are building.
I blend big-picture thinking and fuzzy little details by creating a product vision and breaking them down into bite-sized, easily executable and measurable increments.
I’m an advocate for quick imperfect product experiments so we can learn from feedback and build what users really want need.
My career
Product Designer - META
I am a product design lead for Meta's Ads Manager platform. I focus on helping advertisers make informed decisions about their ad campaigns. My role involves studying market trends, identifying challenges and recognizing suboptimal states when advertisers are setting up their campaigns. I work with machine learning engineers to develop models that then make recommendations to advertisers to maximize their investments and achieve their desired outcomes.
Product and Design Lead - Byteboard
I was responsible for product discovery, defining strategy, measuring user journeys, tracking KPIs, and successfully launching new products and features. I researched, designed and validated ideas, collaborating with Customer Success, Sales and Marketing teams to identify user challenges and design empathetic UX.
UX Designer and Prototyper - google
I led the console UX design and created high fidelity code based prototypes to research and iterate on complex multi-day user journeys for the Google Cloud - Anthos and GKE line of infrastructure products. I collaborated with PMs, Engineers, Researchers and Architects to identify new features and improvements to the experience of working with multi-cloud clusters. I designed and prototyped within the constraints of a complex enterprise design system and contributed to upgrading the Cloud UX design system to match the Google Material ecosystem.
Masters in HCI - Georgia Tech
I took courses in the field of Industrial and Graphic Design, Psychology and Ubiquitous Computing. Some of my projects include designing and building a video game using Unity, building a physical prototype for an on-campus swarm game using a Raspberry Pi and designing a resource center for recently relocated refugees. My thesis was to study the movements of human fingers on mobile touch screen devices to be able to adapt the UX for one-handed use.
Software Engineer - Microsoft
Worked with a team of Software Developers and PMs to create and maintain WCF and Azure REST Services for a Master Data Management System. Developed services for bulk and single-row data manipulation operations.
